Audience Intelligence
Location, age, interests, behaviours, customer signals, exclusions, custom audiences and lookalike strategy.
Right Audience • Better Lead Quality • Full-Funnel Management • Facebook + Instagram
From strategy and creative testing to targeting, tracking, optimization and CRM lead flow — our team manages the complete Meta lead generation process.
Our objective is not simply to generate form submissions. We continuously work on targeting, creative, campaign structure and lead feedback so your acquisition system can improve over time.
Location, age, interests, behaviours, customer signals, exclusions, custom audiences and lookalike strategy.
Lead forms, website conversion, Click-to-WhatsApp, retargeting and funnel-specific campaign structures.
Hooks, ad angles, headlines, copy, formats, offers and systematic creative testing.
Optimize beyond cheap CPL by using sales-team feedback, qualification fields and conversion signals where available.
Pixel, Conversions API guidance, UTM structure, events and CRM/source tracking.
Budget pacing, frequency, audience overlap, placements, creative fatigue and delivery diagnostics.
Push Meta leads into your CRM, assign them automatically and preserve source/campaign information when integrations allow.
Re-engage website visitors, video viewers, page engagers, form openers and relevant warm audiences.
Scale promising campaigns carefully while testing new audiences, creatives and offers.
Leads, CPL, spend, audience, campaign, creative and conversion-quality reporting—not vanity metrics.
Recommendations for page speed, forms, trust, CTA, messaging and mobile conversion.
Use lead dispositions and sales feedback to identify sources producing stronger enquiries.
Business, competitor, audience, geography, offer and existing account review.
Campaign objective, funnel, audience groups, budget allocation and tracking plan.
Campaign build, creatives, copy, forms/landing pages and conversion tracking.
Identify winning/weak audiences, creatives, placements and lead-quality patterns.
Reallocate budget, refresh creatives, refine targeting and reduce wasted spend.
Expand proven combinations while protecting efficiency and lead quality.
Management fee is separate from your Meta advertising budget. Higher plans provide more campaign capacity, testing depth, creative volume and support.
Email + WhatsApp
Priority WhatsApp
Priority + strategy call
Dedicated coordinator
Dedicated manager
Senior strategy support
| Feature | Starter₹15,000 | Growth₹25,000 | Performance₹40,000 | Scale₹60,000 | Performance Plus₹80,000 | Enterprise Lead Engine₹100,000 |
|---|---|---|---|---|---|---|
| Active campaign capacity | 3 | 6 | 10 | 15 | 20 | Custom |
| Business offers / funnels | 1 | 2 | 3 | 5 | 7 | Custom |
| Audience groups / testing depth | 2 | 4 | 6 | 10 | Advanced | Custom |
| Creative variations / month | 4 | 8 | 12 | 18 | 24 | 30+ / Custom |
| Facebook + Instagram | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead Form campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Website conversion campaigns | Basic | ✓ | ✓ | ✓ | ✓ | ✓ |
| Click-to-WhatsApp campaigns | Optional | ✓ | ✓ | ✓ | ✓ | ✓ |
| Audience research | ✓ | ✓ | ✓ | ✓ | Advanced | Advanced |
| Competitor research | ✓ | ✓ | ✓ | ✓ | ✓ | Advanced |
| Custom audiences | Basic | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lookalike audience strategy | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Retargeting | Basic | ✓ | ✓ | ✓ | ✓ | Advanced |
| Ad copy & hooks | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Creative strategy | ✓ | ✓ | ✓ | ✓ | Advanced | Advanced |
| A/B testing | Basic | ✓ | ✓ | ✓ | Advanced | Advanced |
| Placement optimization | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Budget optimization | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Creative fatigue monitoring | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Frequency monitoring | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pixel setup guidance | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Conversions API guidance | — | Basic | ✓ | ✓ | ✓ | Advanced |
| UTM campaign tracking | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CRM lead integration guidance | Basic | ✓ | ✓ | ✓ | ✓ | Custom |
| Lead quality feedback loop | Monthly | 2× monthly | Weekly | Weekly | Advanced | Custom |
| Landing page CRO review | Basic | ✓ | ✓ | ✓ | Advanced | Advanced |
| Campaign reporting | Monthly | 2× monthly | Weekly | Weekly | Advanced | Custom |
| Optimization frequency | Weekly | 2× weekly | 3× weekly | Frequent | Advanced scaling | Continuous cycle |
| Strategy calls | On request | Monthly | 2× monthly | Weekly | Weekly | Custom |
| Support | Email + WhatsApp | Priority WhatsApp | Priority | Dedicated coordinator | Dedicated manager | Senior strategy |
| Multi-location strategy | — | Limited | ✓ | ✓ | ✓ | Advanced |
| Multi-service strategy | — | Limited | ✓ | ✓ | ✓ | Advanced |
| Scaling roadmap | Basic | ✓ | ✓ | Advanced | Advanced | Enterprise |
| Sales/CRM feedback analysis | — | Basic | ✓ | ✓ | Advanced | Custom |
| Account structure review | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Ad rejection troubleshooting | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
*Package fees are Web Inovant's management/service fees. Meta ad spend is paid separately by the advertiser. Third-party tools, CRM/API, creative production, landing-page development or other external costs may be separate depending on scope. Campaign limits refer to concurrently managed active campaigns under the agreed scope.
A ₹50 lead that never answers can be more expensive than a ₹300 lead that converts. Where your systems allow it, we use CRM dispositions and sales feedback to understand which campaigns, audiences and creatives are producing more useful enquiries.
Share your business, geography, current ad budget and lead target. Our team can review the opportunity and suggest a suitable campaign approach.