Clear rules for cancellations, refunds and project payments.

General principles

Web Inovant provides professional services that involve team time, planning, strategy, development, creative work, technical setup, campaign management, consulting, integrations and/or third-party services. Refund eligibility therefore depends on the stage of work, resources already committed, deliverables completed and external costs already incurred.

Nothing in this policy is intended to limit any non-waivable right or remedy available under applicable law.

Cancellation before work starts

If a client requests cancellation before Web Inovant has started work, allocated resources or incurred third-party costs, an unused advance may be eligible for refund after deducting any applicable payment-gateway, banking, statutory or already-incurred administrative/third-party charges.

Once strategy, research, design, development, campaign setup, account configuration, content work, technical implementation or another agreed activity has started, the amount attributable to work already performed or committed is not refundable.

Website, software, e-commerce and custom development

• Payments for a milestone are non-refundable once work on that milestone has started, to the extent of work performed and resources committed.
• If a project is cancelled midway, Web Inovant may calculate completed work, approved deliverables, reserved resources and non-recoverable costs up to the cancellation date.
• Any genuinely unstarted future milestone amount may be considered for refund where it has been prepaid and no resources or costs have been committed against it.
• Completed, delivered or accepted work is not refundable merely because the client later changes strategy, management, vendor or internal priorities.
• Custom source code, designs, documentation, credentials or other deliverables may be released according to the applicable proposal/SOW and payment status.

SEO, digital marketing and monthly retainers

SEO, Meta Ads management, Google Ads management, social media management, content marketing, performance marketing, lead-generation management and similar services involve recurring strategy and execution.

• Fees for a service period already started are generally non-refundable for work already performed during that period.
• Cancellation of future service periods should be requested in writing before the next billing/renewal date or according to the notice period stated in the applicable agreement.
• Unused future prepaid periods may be reviewed separately where no work, resource reservation or third-party commitment has begun for those periods.
• SEO rankings, advertising results, lead volumes, conversion rates and revenue cannot be guaranteed because performance also depends on competition, platforms, algorithms, budget, client approvals, market conditions and other external factors.

Advertising spend and media budgets

Advertising spend paid directly to or already consumed by Meta, Google, LinkedIn or another advertising platform is separate from Web Inovant's management/service fee.

• Ad spend already charged or consumed by an advertising platform is non-refundable by Web Inovant.
• Any refund or credit for platform billing errors is subject to the relevant advertising platform's own policies and decisions.
• Unused advertising funds that remain under the client's direct control are handled through the applicable advertising account/platform.
• Web Inovant's campaign management fees are handled separately under the agreed service terms.

CRM, ERP, AI automation and WhatsApp integrations

Custom CRM, ERP, AI agents, workflow automation, WhatsApp Business API integrations, voice AI, API integrations and similar projects often require discovery, configuration, development, testing and third-party services.

• Discovery, architecture, development, integration, testing and deployment work already performed is not refundable.
• Usage-based AI, telephony, WhatsApp/Meta, cloud, API or messaging charges are third-party costs and are subject to the provider's terms.
• If a third-party provider changes pricing, access, approval rules, features or availability, Web Inovant is not responsible for refunding charges already incurred with that provider.
• Custom automation projects cancelled before a future milestone begins may be reviewed based on the unused portion of that milestone.

Third-party and pass-through costs

The following are normally non-refundable once purchased, provisioned or incurred on the client's behalf:

If a third-party provider itself approves and returns a refundable amount, Web Inovant may pass the recovered amount to the client after applicable deductions and reconciliation.

Client delays, approvals and project inactivity

Projects may depend on timely access, content, approvals, credentials, data, feedback and decisions from the client. Delays caused by missing client inputs do not automatically create a right to refund work already completed or resources already reserved.

Where a project remains inactive for an extended period, Web Inovant may reschedule resources, revise the timeline or require reactivation/replanning according to the applicable project agreement.

When a refund may be considered

A refund may be reviewed in circumstances such as:

• Web Inovant received payment but cancelled the service before beginning the relevant work and before incurring non-recoverable costs.
• A duplicated or clearly erroneous payment was received and verified.
• An unused future milestone or future service period was prepaid and remains genuinely unstarted, subject to the applicable agreement and deductions.
• A refund is otherwise required under applicable law or specifically agreed by Web Inovant in writing.

A change of mind, change of management, change of internal priority, dissatisfaction with results outside Web Inovant's reasonable control, or refusal/delay in providing required approvals does not by itself make completed work refundable.

Refund request and processing

1. Send the request from an authorized client email to contact@webinovant.com.
2. Include the invoice/order reference, service name, payment date, amount and reason for the request.
3. Web Inovant will review work completed, resource allocation, milestones and third-party costs.
4. If a refund is approved, the refundable amount and deductions will be communicated in writing.
5. Approved refunds are normally initiated within 7–10 business days after approval; bank/payment-gateway settlement time may vary.

Refunds are generally returned through the original payment method where reasonably possible. Taxes, gateway charges, bank charges, foreign-exchange costs and statutory deductions are handled according to the transaction and applicable law.

Chargebacks and payment disputes

Clients are encouraged to contact Web Inovant first so that billing or service issues can be investigated. Where a chargeback or payment dispute is filed, Web Inovant may provide invoices, agreements, correspondence, approvals, access logs and proof of work/delivery to the relevant payment provider or financial institution.

Services may be suspended while a payment dispute remains unresolved where permitted by the applicable agreement and law.

Questions about this policy

This policy is intended as a clear commercial policy for Web Inovant services and should be read with the applicable proposal, SOW, invoice, Terms & Conditions and Privacy Policy. It should be reviewed by qualified legal counsel for your specific business and contractual requirements.