Marketing automation use cases
Lead source routing
Nurture sequences
Remarketing audiences
Lead scoring
Email and WhatsApp follow-up
Sales alerts
Nurture sequences
Remarketing audiences
Lead scoring
Email and WhatsApp follow-up
Sales alerts
AI MARKETING
Connect campaigns, leads and nurturing into one automated journey.
Use rules and AI to route leads, personalize follow-up, trigger communication and synchronize marketing activity with CRM outcomes.
AI WORKFLOWAI Marketing AutomationCONNECTED
01
TriggerLead, message, call, form, document or API event
02
AI DecisionUnderstand context, extract data and apply business rules
03
Business ActionRespond, update CRM, assign, schedule or trigger another system
04
Human HandoffEscalate whenever policy, confidence or complexity requires it
WHAT IT SOLVES
Make marketing continue after the ad click.
Automation can connect acquisition with qualification, nurturing and sales follow-up so leads are not lost between platforms.
Workflow
Lead captured
Source and campaign stored
Qualification/segment determined
Nurture triggered
Sales activity tracked
Outcome feeds reporting
Source and campaign stored
Qualification/segment determined
Nurture triggered
Sales activity tracked
Outcome feeds reporting
Integrations
Meta Ads
Google Ads
CRM
WhatsApp
SendGrid
Analytics
Landing pages
Google Ads
CRM
SendGrid
Analytics
Landing pages
HUMAN + AI CONTROL MODEL
Automation without losing business control.
We define where AI can act automatically, where validation is required and when a human must take over.
Confidence thresholdsRole permissionsHuman approvalAudit logsFallback rulesEscalation logic
AI CANClassify • Extract • Draft • Route • Trigger
+
BUSINESS RULESPermissions • Conditions • Limits • Approvals
+
HUMAN TEAMReview • Decide • Handle Exceptions
WHY WEB INOVANT
One team across ads and automation.
Our marketing and engineering capabilities allow the automation to be designed around campaign economics and operational follow-up.
AICRMWhatsAppWebTelephonyEmailAPIsDashboards
INDUSTRY USE
Adapt this workflow to your business.
The same AI capability can be configured with very different qualification logic, approvals, data fields and handoffs.
🎓
EDUCATIONEducation & EdTech
↗🏢PROPERTYReal Estate & Property
↗🏥HEALTHCAREHealthcare & Hospitals
↗🛒COMMERCEE-commerce & D2C
↗🏭INDUSTRIALManufacturing
↗💼BUSINESSProfessional Services
↗🚀TECHNOLOGYStartups & SaaS
↗🏬COMMERCERetail
↗🏨HOSPITALITYHotels & Hospitality
↗✈️HOSPITALITYTravel & Tourism
↗🍽️HOSPITALITYRestaurants & Food
↗🚗AUTOMOTIVEAutomobile & Dealerships
↗ AUTOMATE THE RIGHT WORK
Connect your funnel end to end.
We can map your lead sources, CRM and communication channels into one lifecycle.